In this section, we will look at the Market Situation Analysis. This is critical for the MWS Partners to have a full understanding of the positioning of MWS in the market.

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Market Demographics

• Small to large size organization, employees ranging from 10 - 20,000.

• For MWS Licensing Options [MWS Trainers Kit], the customers will typically be medium to large size organizations. [> 300 employees]

 

 

Client Behavior Factors

1. Progressive and Innovative in nature, constantly looking for what's new and different in the market place. Takes pride in being first.

2. They attribute high value to their staff as intellectual capital, and believe in developing and growing them.

3. Generally, potential  clients  seek  ways to minimize their training investments, and still have the ability to continuously train their workforce.

4. They are looking for continuity and consistency in their training programs, possibly already having in-house trainers.

5. They are seeking a high involvement approach that is able to have effective transfer of skills from workshop to workplace.

6. They are often frustrated with one-off training; not delivering the promises of change. 

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Market Needs
MWS  provides  a new approach and fresh perspective in corporate training. 
MWS seeks to fulfill the following benefits that are important to our clients:

• Concise: the MWS Workshop’s 4 hour format delivers impactful tips, tools and techniques for the busy executive.

• Competency Based: competency based workshops are relevant, useful and applicable to staff of all levels. 

• Consistency: MWS provides for a common competency language across organizations to enable effective communication, expectations and execution from workshop to workplace. 

• Comprehensive: with over 80 titles organized in 6 learning tracks. MWS offers a complete, wide range and flexible solution to meet the needs of large and small organizations, with 3 different ways for the client to experience. 

• Cost Saving: with the MWS Licensing Option, organizations stand to save up to 80% of their training investment. 

• Convenient: with the MWS Trainers Kit, all the work is done. Once the line managers are trained, they will have everything they will ever need to conduct an effective, dynamic and successful workshop. 

• Collaborative: MWS offers MWS Partner Programs that add value to corporate clients. With diverse MWS Partners, clients can take advantage of the diverse expertise available.  

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Market Trends

The market trend for corporate training has been on an increase over the years. For decades, corporate leaders have declared that "our staffs are our most important asset". 

Of late, more and more executives are making this statement and they are making it with greater frequency.  A large number of organizations have realized that their own workforce is an important asset if NOT their most important asset.

 

Today, progressive organizations place high importance in managing and developing their staff and bridging any competency gaps. They are looking for a structured and actionable program across the organization to address their needs and create a momentum for progress, continuous improvement and excellence.

 

And these organizations realize that unless they are engaging their leaders, managers and talents, they would not be able to transform into a learning organization. Many have even gone as far as establishing training as one of their line managers' KPI. Having the line managers train, they will be able to engage, empower and cascade vital industry knowledge to the workforce. 

 

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Market Growth
MWS consider ways to grow the business via existing and/or new products, in existing and/or new markets – there are four possible product/market combinations.

 

 

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Market Penetration
With the MWS Workshops either in-house or public program, we are able to offer the existing market the conventional approach they are comfortable with. There for allowing the MWS branding and marketing to penetrate the more conservative clients.

 

 

Product Development
With the introduction of MWS Licensing Option, we offer our clients a new approach and fresh perspective in corporate training. Having line managers training their own workforce creates an unstoppable momentum for learning and total commitment to excellence throughout the organization. The Line Managers will be equipped with the right tools and skills to execute the training effectively and efficiently thus gaining lots of experience in platform skills. MWS currently is in development of supplemental products and services for the MWS client base. To know more, watch out for our announcement via your regular email updates.

 

 

Market Development
The MWS Partner Programs offers an opportunity for entrepreneurs, trainers and event organizer the opportunity to ride along with the existing products and services. Having a complete Partner Program to tap on, you will also have the opportunity to recruit partners and grow your business faster and better.

 

 

Diversification
MWS is currently looking at ways to introduce even more new products and services to reach wider demographics of customers. Our R&D Team is constantly on the lookout for new technologies, ideas and systems.

 

 

MWS is primed to create a positive impact in human performance development in the corporate sector. MWS is strategically positioned to take advantage of the ever growing corporate training business. 

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SWOT Analysis
The following SWOT Analysis captures the Strength and Weaknesses within the MWS, and the opportunities and threats in the corporate training industry.